Category: Marketing

I would like to think that colors are what make the world fun. It is the essence of life and gives substance to a picture. Without it the scenery can be quite dull and lifeless. The same applies when marketing real estate. Colors can give your service an identity. They can project a specific character… Continue reading Colors for Real Estate Marketing

In commercial real estate agency you need to market yourself every day. Whilst the issue sounds so obvious, many commercial real estate agents don’t do this. They let each day occur with minimal focus on marketing and growth. That is why their market share is so unpredictable, and why listings are so hard to get.… Continue reading Marketing Tips for Commercial Real Estate Agents

There was a time very long ago when scouting for a piece of real estate was a task that was undertaken with great trepidation and with a general fear of being at the losing end of a deal gone bad. Approaching a real estate company or agent was something people didn’t do with great ease.… Continue reading Getting the Best Deal: How a Real Estate Website Can Get You Closer to Your Dream Property

Because referrals are often the lowest cost, highest value leads in mortgage marketing, it’s surprising that many lenders don’t pay a lot of attention to them. There are many reasons LOs don’t ask for referrals. They may not: – Want to be seen as “begging for business” – Be confident enough in the products and… Continue reading Mortgage Marketing: Creating Powerful Agent Partnerships

Can real estate wholesalers survive without blogging today? Blogging is more than just another channel for wholesaling marketing, even though it remains one of the most effective. Can your real estate wholesaling business live without it, what are the alternatives and if you are going to start a blog how can you maximize the results?… Continue reading Wholesaling Marketing: Can You Survive Without a Blog?

Are you a mortgage lender looking into entering a marketing services agreement with a real estate brokerage firm? Or you might be a real estate brokerage firm looking to enter into a marketing services arrangement with a mortgage banking firm. In either event, both companies know that they can’t pay the other company for the… Continue reading Marketing Services Agreements – Q and A You Need to Know for RESPA Compliance

Does door knocking still work for drumming up inventory for real estate wholesalers? The trend in door knocking to find deals and homeowners willing to sell has been on the rise recently. This is especially true among Realtors, with some real estate gurus pushing it hard. What works for real estate agents looking for listings… Continue reading Is Door Knocking an Effective Form of Wholesaling Marketing in 2013?

Real Estate Flyers are Not Just For Top Producers Flyers are perfect marketing tools for generating leads and listings, and for making sales that every agent can and should be using – including you! Why? Because almost everybody is familiar with them, consequently they’re a marketing medium familiar to and accepted by the masses… and… Continue reading Real Estate Flyers – Use Them To Generate Leads, Listings and Sales

People love to think that they are getting something that nobody else has. You can even refer it to as the exclusivity factor. An unexplainable emotion conjures up in the heads of people when they think they are one of the only ones to own a product, buy a particular home or use a particular… Continue reading Exclusivity in Real Estate Marketing

Is promoting your realty on Craigslist still worth your time and money? The answer is that it really depends on however well you’ll turn from the restrictions. I have found some Realtors who were able to get leads from Craigslist even with the limitations. Craigslist has recently disallowed the use of some markup language code… Continue reading 10 Tips on Marketing Your Real Estate on Craigslist